Exploring Setagaya Boroichi: Tokyo’s 447-Year-Old Flea Market

If you’re visiting Tokyo in January or December, there’s one event you shouldn’t miss: the Setagaya Boroichi, a historic flea market with over 440 years of tradition. Held annually on Boroichi Street near the Daikan Yashiki (former magistrate’s residence) in Setagaya, this lively event attracts around 200,000 visitors each day. Despite growing up in Tokyo and living in Setagaya for six years, I had never attended this iconic market until recently. And it was well worth the wait!

A Glimpse into the History of Setagaya Boroichi

The origins of the Boroichi date back to 1578 during Japan’s Sengoku (Warring States) period. It was established as a "rakuichi," a tax-free open market, by Hojo Ujimasa, the lord of Odawara Castle, to promote commerce in the Setagaya Shinjuku area. Initially held annually, the market continued to thrive even after the Hojo clan’s fall and the subsequent transition to the Edo period. Over time, as Setagaya Shinjuku lost its vibrancy with the dismantling of Setagaya Castle, the market shifted to being a year-end event.

By the Meiji era, a January session was added, making the Boroichi a biannual tradition. During this period, Setagaya was primarily a farming community, and the market became known for selling farming tools, secondhand clothing, and scraps of cloth, earning it the name "Boroichi," which translates to "rag market."

A stall selling handmade straw sandals and baskets.

What to Expect at Setagaya Boroichi Today

In 2024, the market continues to charm visitors with its eclectic mix of vendors. While you’ll still find antiques and vintage kimono shops, there’s much more to explore, including leather goods, secondhand toys, and handmade crafts. It’s a treasure trove for anyone looking for unique finds and a window into Japan’s past.

The market is also a foodie’s paradise. Dozens of food stalls line the streets, offering everything from traditional snacks to hearty meals. Two must-try items are the freshly pounded Daikan Mochi, a chewy rice cake that’s a local specialty, and warm amazake, a sweet, non-alcoholic rice drink that’s perfect for chilly winter days. Whether you’re shopping or simply enjoying the festive atmosphere, the Boroichi is as much about filling your stomach as it is about finding hidden gems.

Daikan Mochi (freshly pounded mochi) with sweet red beans. This mochi stall is the most popular and often sells out by evening!

Plan Your Visit

The next Setagaya Boroichi will take place on January 15 and 16, 2025. If you’re in Tokyo during this time, it’s a fantastic opportunity to experience a piece of living history. Conveniently located just a three-minute walk from Setagaya or Kamimachi Station on the Tokyu Setagaya Line, the market is easily accessible and promises an immersive cultural experience. Whether you’re a history buff, a vintage enthusiast, or just someone who loves a good festival, the Setagaya Boroichi has something for everyone.

Mark your calendar and prepare for an unforgettable day of exploration and discovery!